01/04/2009

University students help local community prepare for the digital switchover

Posted in Uncategorized at 12:42 pm by dugdalesdigital

 

University of Central Lancashire BA(Hons) Public Relations students teamed up with local digital retailer, Dugdales to hold a digital inclusion day promoting the forthcoming digital switchover to the local community.

The drop-in event, held at the university on March 17th 2009 was a great success. People of all ages from the Lancashire region came along to get their questions answered and find out how to fully prepare themselves for the switchover.

The switch to digital from analogue takes place in the Lancashire region on November 4th 2009 and will affect your current television viewing.

Dugdales, based in Clitheroe, feel strongly that the residents of Lancashire need to be prepared for the upcoming digital switchover. The government run initiative has not been as successful in other regions, and Granada is the biggest region to switch to date.

Trained digital advisors were present at the event to discuss the digital switchover and were on hand to advise local residents of the options available to them. Representatives from Age Concern and Help Direct were also present. The project has gained the support of Digital UK, the not-for-profit organisation who are leading the process of digital TV switchover in the UK.

As a result of the event, InTag (a local community centre in the Preston region) have requested the students run a similar event at their local community centre.

Jonathan Dugdale of dugdales digital said, “I feel it is crucial that the residents of Lancashire are informed and prepared for the digital switchover. As a local independent family run business, we feel we are ideally placed to lead the community on this issue.”

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